Author Archives: Payal Malhotra

Hacking Vs Phishing – The Difference

Many people confuse technology for being safe as it is meant to ease our lives. For the most part, this is not true and just another misconception. While Cyber tech like IOT and AI has made it easier to shop and made our homes smarter, cyber threats are real for both individuals and corporations alike. Read More

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When should you look to move your business to the cloud?

The fast-moving industrial space has begun a shift towards cloud computing. Companies from all sectors and of all sizes are migrating to the cloud for higher efficiency, increased productivity, tightened security, and other additional benefits.

So, what do you mean by cloud computing and how to know if you are ready to move your business to the cloud? Read More

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What is Ransomware? How can it impact the Digital India Dream?

On July 2, 2015, Prime Minister NarendraModi launched the Digital India campaign to connect India’s rural areas with high-speed internet and providing government services digitally. Apart from these two motives, improving India’s online infrastructure, bettering internet connectivity, and ensuring digital literacy, were among the few others. Read More

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Server downtime is the most dreaded situation

It takes months to find a customer and only seconds to lose one.

Imagine a scenario where a customer tries to log into your website and he is unable to do so? Then there are many others who face the same issue. If you run a small business with a handful of individuals, you might not even be aware of this issue until someone calls you up. This situation is known as a server downtime and is one of the most dreaded crises, especially for e-commerce business owners. A minute of downtime can lead to a copious amount of losses to the company. Online businesses, therefore, invest huge on time, money, and effort to ensure their website is live and operating round-the-clock. Read More

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Hacks to turn your blog into a business

When you first started blogging, it was because you wanted to share your experiences with the world–your personal experiences, your travel expeditions, product reviews, or because you wanted to share knowledge–tech know-how, makeup and styling tips, life hacks, etc. Read More

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Cyber Security Checklist for E-Retailing

The world has shifted from Machine Age to Digital Age, meaning, anything and everything can be made available digitally. According to an IAMAI-IMRB report, as of December 2016, there were 432 million internet users in India and by June 2017, the number would further increase by 4-8% and reach up to 450-465 million. After looking at these numbers, companies have started considering e-retailing as a promising way for selling their products and earning more out of it. Even large brick and mortar retail commerce giants like Shopperstop, Dmart and more have started to operate in the e-commerce space. Read More

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Characteristics of successful entrepreneurs

“If you want to be successful find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.” – Tony Robbins.

Successful entrepreneurs never fail to inspire aspiring entrepreneurs. Starting a new business requires a special set of skills and attributes. However, it is individual characteristics that define success. Entrepreneurs from different backgrounds, race, and countries are known to have these characteristics in common: Read More

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What is “MVP”

“Make something people want.’ That’s the fundamental problem. If you die, it’s probably because you didn’t make something people wanted.”
Paul Graham, Investor, Co-Founder of Y-Combinator

It might sound too obvious, but the reason we reiterate it is that today many products are built that don’t intend to solve any of the actual world problems. Product may have great features but those features not always address a problem. These products are most likely to fail the day when customers realize that they don’t add any particular value to their lives. Which is why building a Minimum Viable Product (“MVP”) is important. MVP is essentially a technique in which a new product or website is developed with sufficient features to satisfy early adopters. Read More

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Different types of web hosting

All the content on a website be it blog, website or anything else starts with web hosting. There are a thousand of web hosting companies that essentially help in connecting your site to the internet. When starting your website, a hosting company is important and it is important that you pick the proper hosting. Here we give you details of different types of web hosting to make it easier for you to pick one. Read More

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How can Twitter help brands?

Businesses and Brands often find it challenging to find the right way of leveraging twitter. Most brands often find Facebook to be the only apt platform for their brand. Brand marketing managers face challenges such as How to engage? How to increase followers?

In this article, we aim to answer these queries and more. But first, let’s understand why should Businesses be using Twitter? Read More

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