People, as you know are very visual. They like things that are pleasant to their eyes and things that do not go along with their idea of what is attractive, is immediately crossed off their list. With the age old saying that – “Beauty lies in the eyes of the Beholder”, Shakespeare, centuries ago, had foretold the motto of the entire force of Graphic Designers. The Graphic Designer’s work is no piece of cake as everyone’s perception of beauty varies at a crazy rate. A Graphic Designer is nothing less that a Michelangelo or a Leonardo Da Vinci, as they too dedicate their entire time in creating excellent pieces of Art! Their job is made even more difficult as the designs they create are often shot down right away because the one’s for whom the work is getting done might not agree with their perception of Beauty. Beauty is a very subjective thing, it varies from one person to another. What might be applauded by one might be a sore object for the other. So, I guess you got a fair glimpse into the life of a Graphic Designer. Many a times, having been in the profession for a considerable period of time, we tend to forget the basic principles that guided us in our earlier days. We tend to overlook the simple yet highly important rules that govern our profession. As a Graphic Designer, you have a tough job of pleasing people’s vision and at the same time confirm to the norms of Divine Art of Graphic Designing.