It takes months to find a customer and only seconds to lose one.
Imagine a scenario where a customer tries to log into your website and he is unable to do so? Then there are many others who face the same issue. If you run a small business with a handful of individuals, you might not even be aware of this issue until someone calls you up. This situation is known as a server downtime and is one of the most dreaded crises, especially for e-commerce business owners. A minute of downtime can lead to a copious amount of losses to the company. Online businesses, therefore, invest huge on time, money, and effort to ensure their website is live and operating round-the-clock.