Hacks to turn your blog into a business

When you first started blogging, it was because you wanted to share your experiences with the world–your personal experiences, your travel expeditions, product reviews, or because you wanted to share knowledge–tech know-how, makeup and styling tips, life hacks, etc. Read More

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Cyber Security Checklist for E-Retailing

The world has shifted from Machine Age to Digital Age, meaning, anything and everything can be made available digitally. According to an IAMAI-IMRB report, as of December 2016, there were 432 million internet users in India and by June 2017, the number would further increase by 4-8% and reach up to 450-465 million. After looking at these numbers, companies have started considering e-retailing as a promising way for selling their products and earning more out of it. Even large brick and mortar retail commerce giants like Shopperstop, Dmart and more have started to operate in the e-commerce space. Read More

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Characteristics of successful entrepreneurs

“If you want to be successful find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.” – Tony Robbins.

Successful entrepreneurs never fail to inspire aspiring entrepreneurs. Starting a new business requires a special set of skills and attributes. However, it is individual characteristics that define success. Entrepreneurs from different backgrounds, race, and countries are known to have these characteristics in common: Read More

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What is “MVP”

“Make something people want.’ That’s the fundamental problem. If you die, it’s probably because you didn’t make something people wanted.”
Paul Graham, Investor, Co-Founder of Y-Combinator

It might sound too obvious, but the reason we reiterate it is that today many products are built that don’t intend to solve any of the actual world problems. Product may have great features but those features not always address a problem. These products are most likely to fail the day when customers realize that they don’t add any particular value to their lives. Which is why building a Minimum Viable Product (“MVP”) is important. MVP is essentially a technique in which a new product or website is developed with sufficient features to satisfy early adopters. Read More

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Different types of web hosting

All the content on a website be it blog, website or anything else starts with web hosting. There are a thousand of web hosting companies that essentially help in connecting your site to the internet. When starting your website, a hosting company is important and it is important that you pick the proper hosting. Here we give you details of different types of web hosting to make it easier for you to pick one. Read More

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How can Twitter help brands?

Businesses and Brands often find it challenging to find the right way of leveraging twitter. Most brands often find Facebook to be the only apt platform for their brand. Brand marketing managers face challenges such as How to engage? How to increase followers?

In this article, we aim to answer these queries and more. But first, let’s understand why should Businesses be using Twitter? Read More

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8 Values Start-Up Must Have To Begin the Roller coaster Ride

When starting a business, there are many tasks to do, some being highly important and some being low. Here is a list of eight important things that you must do in order to lay a solid foundation for your startup to take its first step.

1. Define your vision and know your idea

It sounds very obvious, but several times, usually at initial stages, it happens that the company finds it hard to define their exact purpose. One founding member might define the purposes one and the other as something completely different.Having no definite purpose sends mixed signals to the investors and clients about the potential of your company. You need to have a single tone to your vision and have unity of ideas. Start with a 30-second pitch, to begin with, and then make sure everyone in the team speaks the same thing. Read More

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Starting your blog? Follow these 5 easy steps to begin

The activity of blogging offers unique benefits to both individuals and organizations. It is a popular way of sharing your thoughts as an individual and domain expertise as an organization. Hence Blogging is not just for businesses. Blogging can serve as a medium for you to interact with your readers and to gain a larger insight of the changing trends. Read More

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Innovation: The heart of your entrepreneurial journey

Innovation is important and the soul of entrepreneurial journey, a way of empowering people to take charge of their lives. Your business, work, or overall economy survives because the leaders have been able to adapt to changing times and cater to the ever changing needs of the community. Read More

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Why having a business website is important for your business?

Every business owner has a goal to succeed, get his products to more and more people, increase sale, and get maximum market exposure. Despite the rising penetration of mobile phones and increasing mobile and e-commerce, a lot of entrepreneurs view their business as an offline entity and rely on traditional routes to grow their business and win new customers. Read More

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