Feedback acts like a backbone for the web hosting industry. Agree or not?

If you are selling a product, then it is pretty obvious that you want to know your product status in the market, right? Many web hosting companies use marketing research surveys to gather information about their products and services from consumers and clients. Some web hosting companies collect information prior to introducing their products. But most of them acquire the majority of customer feedback after they have introduced those products.

Feedback is related with useful information about prior action or behavior from an individual transferred to another individual or a group. Feedback is used to regulate and improve current or future actions and performances. Channelizing feedback is a significant step during the process of communication. Whether you are inside or outside of the organization, feedback is important. If feedback acquired in a correct and effective way, it helps in building trust with your customers and clients.

Feedback is an effective way of listening:
Whether the feedback is verbal or via a survey sheet, the person providing it needs to know the value of that particular response. While you are conducting a survey regarding any of your product or any services provided by you, always explain why respondents’ feedback is essential and how their feedback will be used in further proceedings.

Precision is must:
Feedback works best when it is related to a specific goal. Instituting employee performance goal before the work instigates acts as the key towards concrete, impartial, and influential feedback. Informing employees that they are doing well and surpassed their goal by 10% is more effective than a mere “Good job!” comment.

Feedback is not criticism, its improvement:
Many web hosting company correlates feedback with criticism or attack. That’s the only reason behind the seldom practice with no enthusiasm, and certainly less anticipation. It is not about ‘You didn’t do …’ but rather what else could have been done?’ Feedback is a supportive act to uplift the under-performance in a productive way to a higher level.

Now, it is very clear that an effective feedback is an integral part of a performance management program. A feedback helps you to grow and it definitely acts as a backbone for the web hosting industry. Feedback can improve the performance level for both, i.e. the individual and teams in an organization. Whenever you launch a hosting product, you need feedback about its performance for further improvements.

Surya Panicker
As a Digital Marketing Specialist, Surya is responsible to pen and craft content for the website, newsletters and other marketing collaterals. She weaves engaging content strategy in sync with the creative artists for various platforms to promote the products and generate website traffic. Surya is a silent critter obsessed with new words always glued to her keyboard.