People, as you know are very visual. They like things that are pleasant to their eyes and things that do not go along with their idea of what is attractive, is immediately crossed off their list. With the age old saying that – “Beauty lies in the eyes of the Beholder”, Shakespeare, centuries ago, had foretold the motto of the entire force of Graphic Designers. The Graphic Designer’s work is no piece of cake as everyone’s perception of beauty varies at a crazy rate. A Graphic Designer is nothing less that a Michelangelo or a Leonardo Da Vinci, as they too dedicate their entire time in creating excellent pieces of Art! Their job is made even more difficult as the designs they create are often shot down right away because the one’s for whom the work is getting done might not agree with their perception of Beauty. Beauty is a very subjective thing, it varies from one person to another. What might be applauded by one might be a sore object for the other. So, I guess you got a fair glimpse into the life of a Graphic Designer. Many a times, having been in the profession for a considerable period of time, we tend to forget the basic principles that guided us in our earlier days. We tend to overlook the simple yet highly important rules that govern our profession. As a Graphic Designer, you have a tough job of pleasing people’s vision and at the same time confirm to the norms of Divine Art of Graphic Designing.
So, to all the Graphic Designers out there, who might be studying the intricacies of their employers mind and trying to find the right design to please them, let’s try and go back to school and see what we learnt, because the answer to every Employer’s demand is hidden somewhere among the set of norms that we were supposed to follow. So, here are some hacks that might save you from the harrowing process of re-designing every now and then.
A Crystal Clear Concept: Any concept is like the water with ripples in it. Unclear at first but when it starts settling down, you can get a clear view of either yourself or what’s below it. Same is with the concept of your Design. It takes time to understand what exactly the person needs and when you put in the required effort to understand their needs, you get the clear view of their mind. So, when you are asked to create a particular design about a particular “something”. Firstly,what you would do is chalk out what exactly is to be presented. Work out the proper details of that “something”. Get the concept clear, clearly draw the outlines of what you would be creating and the way you are going to present. Having the concept crystal clear is getting the job half done.
Connect with the Content: A little less headache for you here as the content would be developed by the Content Writer. But the glitch here is that whatever you design should go in accordance to the content that is created. It has to be related one way or the other content and the connection has to look obvious. Otherwise, the entire purpose is lost. So, make sure that whatever you create goes in accordance to the content that you are provided with.
Colors..Colors Everywhere: Selecting the right color is like choosing between the devil and deep sea. The sea might not drown you and maybe the devil would let you loose but the chances are very thin. So,selecting the right color for your image becomes as crucial as your decision of choosing the sea or the other option. Choosing the right color is a big task, but a bigger task is to blend in different colors like a pro! Nobody like a garish image, so stick to the right colors and when you choose the exact color for your image, you would have successfully crossed over the deep sea!
Image Hygiene: Keep your Design really clean. The entire point would be lost if the your Design would be illegible to others. Use clear and crisp typefaces so that it would go easy on people’s eyes. What’s pleasant to the eyes always makes a way into people’s minds and this is where you aim to preside.
Keep it simple silly: Simplicity is the core of everything. Never forget the basics that you learnt in your earlier days. Keep everything to a minimum, and justify the use of every color, fonts and shape that you might have used in the designing part. Everything should be there with a purpose, nothing should be extra. It has to be simple and not extravagant. Gaudy things aren’t attractive, simplicity is always in vogue.
Content Placement: Once your design is ready, now comes the time when you have to place the content given to you in the right places. The relevance of the content is in your hands and depends on where you decide to place the content. Nobody likes scattered words, try and keep the text aligned and together. It has to be readable and emphasize what has to be emphasized so that it helps catch the viewer’s eye and their imagination.
Creating the perfect piece of Art or in this case Design is a very difficult task, which if not done properly can go horribly wrong. We aren’t teaching you how to Design, instead we are trying to help you recall those important principles that you might have overlooked for quite a while. These are just some insights that might improve your already commendable skills. You can be a Picasso, a Michelangelo or even a Vincent Van Gogh or maybe you are just you, which in itself is a great deal. Create your own masterpiece and we are helping you add some finesse to what you have created, because every Artist has a part of his soul in whatever he creates.