It is true that usage of internet in India is very high. Over 150 million people are active on the internet and the age composition is between 21- 35 years. But there is a catch to it. Most of the internet usage is through mobile phones and people are mainly active on social media platforms. The actual internet literacy required for a professional work life is less. The technical knowledge and exact usage of the internet which can fetch profit in business is very less compared to other developed countries.
For example, a small garment shop owner in a locality is unaware of the internet usage. He is satisfied with his local customers. An expansion of his business through internet, owning a website, net-banking, etc. is totally gibberish to him. He is satisfied with his small production and local customers. If you want to teach him about web-hosting, he will be totally disinterested because the customers are equally not aware of the internet usage.
For a small scale firm, domain name, IP address, web- designing, etc. is new. They may act resistant towards it. This resistant factor acts as a main challenge in the web hosting industry in India. Most of the people are unaware of the term domain name, creating a website, drafting an email, etc. They are totally apprehensive rather scared because according to them only IT professionals can handle this kind of work. The growth of web-hosting in the small scale sector is slow compared to that of the corporate sector. The SMEs are unaware of the benefits which they can gain through web-hosting.
Web-hosting is very easy now and anyone can access it for their benefit. It provides a worldwide platform for showcasing your business. A large pool of customers can be attracted through a well- designed website. The rate of connectivity increases through business email solutions. Many big companies and web hosting firms are organizing seminars, conferences and webinars for educating the SME owners. Young entrepreneurs are highly encouraged by the web-hosting industry.
We at QualiSpace help our customers to gain knowledge about the web-hosting functioning first, then we introduce them to the different aspects of web hosting industry. Once they have a clear idea of web hosting, as a company, we give full assistance to them without any further delay. We at QualiSpace don’t want our customer to face the trouble of organizing their site with different companies.