Acquiring a good domain name for your start-up

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For every start-up making an impression on the internet is the most important thing in this technology dominating world. For this to happen the first and the most basic step to take would be to choose a right domain name for your website.

In the virtual world of internet, your domain name is your own unique identity. Any individual, business or organization planning to have an internet presence should invest in a domain name. But getting a domain name is not as easy at it looks to be. Someone must have already bought the domain name of your choice and it would be unavailable to you. Regardless of these challenges, it’s absolutely essential that you have a good domain name so that customers can find you, as well as help increase brand awareness.

So, how do you actually get a good domain name? The following steps will help you to select a perfect name for your website:

1. Research

When acquiring a good domain you have to begin by doing some research. What is the domain name of your competitors? Is it attracting the right customers? Is the domain name of your choice available? Does the domain provide a gist of your business? How can the domain help in targeting the right audience? What domain names are currently in trend and does it match the domain of your choice?
All these things can be found out only if you have thoroughly researched and put your mind in selecting a proper domain name. While it may sound obvious, you also have to remember that your domain name should be related to your business name.
Once all the research is done and you are good to go, compile a list of all the possible domain names that you would like.

2. Keep it short

While researching you also want to keep in mind that the domain name should be short. If your domain name is short, it would be easier for your customers to type and to remember. Along with keeping it short, try to make it unique so that one does not get confused with another site.

3. Obtain similar names

While you put up the domain names for availability, you might get to know that the domain of your choice is available in various extensions. It would be preferable if you buy the most common extensions of your domain to keep it from being bought by others and getting it confused for your business. While you obtain them, you can also sell them at a better price when someone is eager to buy it.

4. If the domain is not available

There are many a times when people have already bought the domain of your choice, but you still want it. You can always hit an auction to buy the domain that is already owned and buy it. You can view an auction of domains on many domain registration and reselling sites and acquire the name of your choice.

5. Registration

Once you have done all the hard work and have finally acquired the domain name of your choice, get it registered. Registering your domain name is your first step to establishing your online presence and reaching your prominent customers.

Now that you know what you have to do for your business to flourish in the cyberspace, just get going and register your domain.

Nitesh Shah
Nitesh serves as the Sr. Technology and Systems Head at QualiSpace with an extensive knowledge of technology. He oversees the infrastructure of technical operations, keeps track of the entire technology as well as the IT team to achieve targets. As a technical head, he is also responsible for eliminating security risks, enhancing user experience and maintaining operations and systems.